5 Benefits of Using Video to Market Your Legal Services
1. You can educate your viewer
2. Your viewer gets to hear you before ever meeting you
3. Your viewer gets to see you before ever meeting you
4. Your viewer gets to hear your expertise before ever meeting you
5. A viewer is able to make an educated decision about whether you are the right lawyer for them, before they ever meet you.You can’t do that with a yellow pages ad.
You can’t do that with a classified or display ad in a newspaper.
You can’t do that with a static website.
Nor can you do that with photos on your website.When a potential client comes into your office, isn’t your goal to educate them about how a lawsuit like theirs works, and how you can best guide them through their lawsuit?Didn’t you ever wish you could simply answer a viewer’s question online but had no real way to do so except for replying in an email?When you are buying a big-ticket appliance or a large flat-screen TV, don’t you want to read the reviews of what people who have purchased the item said about it…all before you spend your hard-earned money? Of course you do.What if you had a satisfied client telling the world in a video how they came to you with a specific legal problem and because of your expertise, you were able to help them resolve their case. Now, they can’t stop telling all their friends about you.By creating video, you can get your educational message online and have satisfied clients tell the world all about how wonderful you are. The best way to to do this is with video.